Recently, candles have become more popular than ever. According to Glassnow, approximately 80% of all households in the United States use candles as decorative accessories or to scent their homes. Practices such as aromatherapy also employ the use of luxury candles. As a candle-maker, you want your product to stand out from the competition, and this starts with your logo. So, how do you create a logo that makes your candles catch the eye of prospective customers?
To create an outstanding and effective logo for your luxury candle brand, remember to keep the following tips in mind:
- Have a clear idea of your brand’s personality.
- Remember to carefully pick your fonts.
- Select your colors wisely.
- Choose your design and style.
- Keep your design simple and elegant.
In this article, I will take a deeper dive into each step that goes into creating a logo for your luxury candle brand. Let’s read along to see what goes into creating a luxury candle logo, as well as learn how your brand’s logo can set your luxury candle business apart from an ever-increasing sea of competition.
Know Your Brand’s Personality
One of the most important aspects of owning a business is that your brand has an identity and a personality of its own. Designing and choosing the logo that will appear on your luxury candles should be an accurate reflection of that personality. After all, don’t you want your customers to have an understanding of the identity your business is trying to convey? This is how you will establish a loyal clientele that will purchase your candles for years to come.
Perhaps the biggest misconception of the luxury candle business is that your brand needs to be strictly conservative to reach your target audience. This could not be further from the truth. If your brand is fun and playful, do not hesitate to have your logo reflect that. On the other hand, if you prefer to have a more refined and elegant identity, you should design a logo that conveys that impression of your product. Whatever the brand identity may be, you should always remember to stay true to the personality of your candle business.
Carefully Pick Your Fonts
I have always believed that the most important aspect of a logo is its font, no matter which product it may appear on. This certainly applies to luxury candles as well. The font you choose when designing your logo is possibly the most accurate depiction of your brand’s personality and will be an immediate reflection of your identity to your customers. Some fonts are classic and timeless, while others are modern and contemporary.
Whether your luxury candle brand is elegant and refined or slightly playful, there is a veritable cornucopia of fonts that you can choose to reflect that image. Be sure to choose wisely when selecting the right font for your logo, and I would not hesitate to seek a second and third opinion from a few knowledgeable friends or acquaintances. If you wish to convey a message of simplicity and elegance, choosing a classic font may be the best fit for your logo. On the other hand, a modern and contemporary font may best represent a product that is sleek and stylish.
Select Your Colors Wisely
Once you have decided on brand identity and have carefully chosen font for your logo, you will need to carefully select your colors. Because the majority of product logos are not monochromatic, you will need to select at least two colors that you feel best represent your luxury candle business. While this task may not initially seem to be particularly daunting, it may be more tedious and complicated than you think.
I know that I can’t be alone in thinking that when I see a logo that has more than one color, the first thing that I do is check to see if the colors match or go together. When choosing the colors you would like on your logo, I would strongly advise that you select shades that complement each other instead of choosing those that may contrast each other. For a luxury candle brand, I would also suggest choosing colors that are light and elegant as opposed to selecting bold, primary colors.
Choose Your Design and Style
Now that you have gotten past the initial stages of selecting your font and your colors for your logo, you will need to select a style and design that best represents your business. For this step, I would suggest keeping your preferred clientele in mind. If the customer base you are aiming for is an older and more mature group, I would suggest keeping your logo on the conservative side. However, if your targeted customers are young, you may want a bold logo that stands out amongst all of your competitors.
When choosing the design and style of your candle’s logo, you will incorporate your brand identity more than any other step in creating your logo. The design of your logo will directly tie into the personality of your candle business. During this step, it is important to remember that you need to stay true to who your company is, as opposed to choosing a design that does not represent your candle business.
Keep Your Design Simple and Elegant
The final aspect that you should consider when designing a logo for your luxury candle company is that your logo should be kept as simple as possible. Sure, there are logos for some businesses that are quite elaborate. However, you want your luxury candle business to let the product speak for itself. It can be achieved by keeping your logo simple and elegant. When designing a logo for your luxury candle business, a little restraint may go a long way.
So, what exactly does it mean to keep your candle logo simple and elegant? Well, I’m glad you asked. In my opinion, this starts with selecting a clear, legible font that can be easily read from a reasonable distance. You have probably spent an exorbitant amount of time developing and curating a brand identity. Let a simple and elegant aunt and logo design reflect all of the hard work you have put into your candle business. Trust me when I say that most of your customers will see the passion you have for your business in a well-curated design.
Your logo is not only the first thing that your customers will notice about your product, but it is also what sets your luxury candles apart from the competition. This makes designing a logo for your brand perhaps one of the most important aspects of your business. I know that when I am shopping for something that will be prominently displayed in my home, the logo can be the difference in whether I consider purchasing it, or walk past it without giving it a second glance.
Creating a logo for your luxury candle business starts with knowing your brand’s personality. Once you have your business’s identity in mind, it’s time to carefully select the font for your logo. After you have selected a font, it’s time to choose the colors you will use in your logo. Next, choose the design and style of your logo while keeping your brand identity in mind. Finally, remember to keep your design as simple and elegant as your candles. Once you have followed these steps, I’m sure that you will have created a logo for your luxury candles that will set your brand apart.
Frequently Asked Questions
What are the best modern fonts used in logo design?
While there is a plethora of thoughts that are available for designing your logo, here are the ten best modern fonts for a logo design:
- Helvetica Now
- Proxima Nova
- TT Norms Pro
- FF DIN
- Avenir Next
- Cera Pro
Is it better to use a logo design generator, or to design your logo for your business?
There are quite a few inexpensive logo design generators available to download. Some of these are free, and they can be beneficial to a young, upstart business that cannot afford to hire a graphic designer. However, if you have the luxury of being able to hire a graphic designer, or if you happen to be artistically talented, I have always found that designing your logo will give you the best opportunity to represent your brand identity.
Looking to start your own candle making business, check out my startup documents here
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.
Meet Shawn Chun: Entrepreneur and Candle Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online candle business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a candle business owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, finding good employees all while trying to stay competitive. That’s why I created Candle Business Boss: I want to help candle business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.