Picking your business name is one of the most important parts of creating your business and doing so for your candle making business is no exception. But what happens if you don’t know the process and the idea well as run dry?
To create your candle business name:
- Start a list of ideas you may already have.
- Gain inspiration from other places, like name generators.
- Consider using writing or word concepts to help find a business name, like alliteration, puns, or rhymes.
- Think about family names that you can bring into your business name to give it a personal touch.
- Combine words from your list to start formulating a name—or walk away from your list for a while.
- Get feedback from your trusted friends and family or create polls on social media.
- Find out if the name is available for registration.
- Buy a domain name and register your business name through the government.
Finding your name doesn’t have to be hard. Follow the steps below to help guide yourself through the process, along with giving you potential ideas on how to spark your imagination.
Start a list of ideas you may already have
You never know if that first idea is going to be your best, so before you do any sort of research or planning, start writing down ideas. This is a fantastic time to start defining who you are, and you can use this to help determine your goals and even your business mission statement. Whatever you don’t use, you can still use it to help define your business!
Don’t get bogged down by coming up with fully ready business names. Even if it’s just keywords, your work can be helpful. Concepts, ideas, and unique phrases will help you to think about what works best for your business name.
Some things to remember as you start to write down your initial ideas include avoiding buzzwords. Buzzwords are what you get when people are searching the Internet or social media at any given time—and these search items change quickly and drastically. Don’t pick a name with one of those buzzwords, as you will find yourself outdated very quickly.
When you make this list, consider everything you want out of your business. Ask yourself some questions, including:
- What makes my business unique?
- Where do I draw inspiration?
- What demographic do I want to reach?
- What are the names of some other successful candle making businesses?
- What ingredients or supplies do I primarily use?
- What process do I use to make my candles?
- What scents do I use the most?
- What do I want my packaging or my brand to look like?
Go through this list and start picking your favorites out, but don’t think you have to make a decision yet. You have many more brainstorming opportunities to go before you have to decide. If you’re struggling to find words to describe your business, head to the dictionary or thesaurus. You may find some unique words or phrases that could define exactly what you want out of your business name.
Gain inspiration from other places, like name generators
If you still can’t find something that you like on that list or just want some additional options, consider working with a business name generator. There are plenty online to look at online, including resources like including Shopify, NameMesh, or NameSnack. If your brainstorming falls short, a generator like this can help you get ideas. Don’t think you have to choose one on these generic lists, but think about what you can draw from these names and how you can apply them to your list of potential names.
Consider using writing or word concepts to help find a business name, like alliteration, puns, or rhymes
Wordplay isn’t just for kids on the playground. There are plenty of options when it comes to naming your business, and you can investigate using word concepts to do so.
There are plenty of businesses around that use alliteration—think Coca-Cola or Jimmy John’s—and it helps to stick in the minds of your potential customers. You can also use a rhyme or a pun if that’s something you’re interested in. Consider checking out RhymeZone, which can give you hundreds of options per word.
Be careful, because if you do it wrong, it may make your business name seem childish. You should also avoid acronyms, as it can shorten your name too far and reduce brand recognition.
Think about family names that you can bring into your business name to give it a personal touch
Your business name could be just around the corner—by using a family name, you can exude focus on family, home, and a personal touch. It tells a story to your customers and shows them that you are focused on them, along with being connected to the people that helped you get to that point. It is also something unique, regardless of the name you pick.
If you’re considering using word of mouth and local customers as your marketing and target demographic, naming your business after a family name can give you a leg up on that. Just make sure it’s easy to remember if you choose this route for your business name.
Combine words from your list to start formulating a name—or walk away from your list for a while
At this point in the process, you should have a large list of potential options. You should be considering some names at this point, but don’t get frustrated. If you find your list too large or too small, you can always walk away from it for the time being—take a few days before looking at it again so you can consider it with fresh eyes. Don’t be afraid to delve into step six at this point if you’re getting frustrated. More eyes and opinions can possibly help you in narrowing down your choices.
Get feedback from your trusted friends and family or create polls on social media
If you’re finding yourself getting closer to a name, doing some market testing is in your best interest. Talk to your friends and family about your possible names and get their input on how each one makes them feel, along with whether they would buy from this company.
If you’d like to open it up to more input, you could even create a poll on social media. You can get replies from people you never thought to consider in this decision, which could be both good and bad—they can be honest, but often more brutally honest. Take that information cautiously as you make your decision. If you don’t like the name of the business that others do, your decision is still the final one.
Find out if the name is available for registration
If you find a name that you’re absolutely sold on, you can start looking to see if it’s taken. Consider looking up the phrase online, and even check business registries for your area. You can also easily find this out by looking up any potential domain names. If the business name is already being used, you will not be able to use it.
Buy a domain name and register your business name through the government
Once you pick your name, you can start making it official. You will need to register it through the government, and purchasing a domain name, whether you have a website started or not, is important—that way you have control over that part of the Internet. You can also consider trademarking your name so it is protected for the future.
While picking your name can be very difficult, by following these steps, you can find your way through the difficult process. Make sure you cater to your target audience and don’t be afraid to ask for help. Make sure you pick something unique and memorable, and you too will find a perfect business name for your candle making company.
Frequently Asked Questions
How do I register a business name?
Registering your business name is completely dependent on where you live and how you structure your business. Find out more about how to register with federal, state, or local agencies by visiting the U.S. Small Business Administration website.
How do I find a domain name for my business?
After picking out your business name, buy your domain name through a domain purchasing website like SquareSpace, Register.com, or GoDaddy. Many domain registration sites also have assistance on website creation as well.
Looking to start your own candle making business, check out my startup documents here
Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons, which means they are free to use for any purpose without attribution.
Meet Shawn Chun: Entrepreneur and Candle Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online candle business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a candle business owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, finding good employees all while trying to stay competitive. That’s why I created Candle Business Boss: I want to help candle business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.